Bingo for Mums!

April 19, 2013

Some research that has just been published has shown that stay at home mums make up a large percentage of the people in the UK that spend time at an online casino site. When it comes to online gambling, these stay at home mums prefer tradition online casino games, especially online bingo.

It seems that every year the number of UK people that get into online gambling, and spend at least a little cash at an online casino site, grows. There has been a 3% growth in the number of UK players using an online casino in the last year. However, for the first time ever, the majority of these new online gambling fans are female. Specifically the type of female that has school age children, and a lot of free time in their hands during the day. Typically, this new stay at home mum demographic of online gambling aficionados are between 35 and 49 years old.

Online gambling in the UK is a massive industry, turning over more than £36 billion a year. These online casino sites did not turn the online gaming market in the UK into the major cash cow it is by accident. Online casino sites have specifically targeted customer groups with aggressive advertising. One of these target groups is the stay at home mum. By making sure that online bingo and other stay at home mum friendly games are promoted in a way that these women find attractive, they have managed to grab a massive new chunk of clients.

Major incentives such as a deposit bonus that in most cases will at least double any deposit, as well as even more generous welcome bonuses act as the bait. The addictiveness and sheer fun of online casino games such as online bingo are the hook. Put these two together, and you have a recipe for attracting a whole new range of customers to an online casino site that have never considered online gambling as a pastime before.

Overall, for most people, online gambling, and playing at an online casino is a pretty harmless way to pass time. There is no need for online gambling to be expensive, especially playing games such as online bingo. Of course, there are always the few that do suffer from some form of addiction, and for whom online gambling can become a problem. However, studies have proven that female online gamblers are less likely to develop this kind of problem.

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