Bally Technologies New Partnership

March 27, 2013

Bally Technologies, one of the top online gambling software developers in the world, has signed a deal with Ainsworth Technology to publish selected Ainsworth Technology online casino games, via its popular iGaming online gambling software platform.

As a result of this new trading partnership, online gambling content developed by Ainsworth Technology will be made available via the Bally Technologies developed iGaming platform, to existing online casino operators that have a licensing deal with Bally.

Speaking on behalf of Bally Technologies, Senior Vice President of Games Derik Mooberry has said that, "We are excited to enter into this agreement with Ainsworth. It continues our mission to provide our customers with best-in-class gaming content from top suppliers from across the globe. Operators using the Bally iGaming Platform have the unique ability to offer players a wide selection of content, enabling them to maximize their revenue and competitive advantage."

We can see why Bally might be excited by this deal, it gives them an instant way to offer more online gambling content to their current client base, with very little in the way of investment of either development time or other resources, a pretty good business decision, and one that Bally is likely to do well from.

The Bally Technologies iGaming online gambling platform is generally regarded as one of the top online casino deployment platforms around, so Ainsworth Technology will definitely benefit by increased exposure by teaming up with Bally.

Scott Clarebrough, Ainsworth's General Manager Strategy & Development, has said that, "We're thrilled more players will have the chance to play our online games through this partnership. Like Bally, we believe that a business-to-business approach to the online market allows our valued customers the best options for providing innovative and compelling content."

We can see very clearly why Ainsworth Technology would be so pleased to gain the opportunity to deploy their online casino games on the iGaming platform; it really should extend the reach of the Ainsworth brand considerably.

If you happen to play at an iGaming enabled online casino, this is all excellent news for you, as it means that very soon, you will have access to a whole range of online gambling games developed by Ainsworth technology to play. More games equals more fun, and more chances to win!

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